E-commerce has always been about finding new ways to engage and convert shoppers. Static product images and long descriptions no longer cut it—today’s consumers want immersive, interactive shopping experiences. That’s where shoppable video on Shopify comes in.

Imagine a customer watching a video of someone unboxing your product, seeing it in action, and being able to buy it instantly—without ever leaving the video. That’s the power of shoppable video. It turns passive browsing into engaged, high-intent shopping, boosting conversions and keeping customers on your site longer.

More brands than ever are integrating shoppable videos on Shopify to bring their products to life. Whether it's influencer testimonials, product demos, or TikTok-style short-form videos, interactive shopping experiences are proven to drive more sales. The best part? Shopify makes it easy to add shoppable video functionality to your store with dedicated apps.

But with so many options, which one should you choose? The right shoppable video app for Shopify should be easy to use, customizable, and built to increase conversions. Some apps focus on live shopping, while others are designed for evergreen, on-site video widgets that enhance product pages. Pricing and features vary widely, so picking the right tool is key.

To help you find the best fit for your store, we’ve rounded up the top five shoppable video apps on Shopify—starting with the most affordable, feature-packed option: Moast. Let’s dive in.

What to Look for in a Shoppable Video App for Shopify

Not all shoppable video apps for Shopify are created equal. Some are packed with advanced features, while others focus on simplicity. But at the end of the day, the best app is the one that helps you sell more without complicating your workflow.

Here are the key factors to consider when choosing a shoppable video app for Shopify:

1. Seamless Shopify Integration

Your shoppable video app should work natively with Shopify, without slowing down your store. Look for apps that install easily, sync with your product catalog, and provide a smooth experience for shoppers.

2. Customization Options

Your videos should blend seamlessly with your store’s design. The best apps allow you to customize video widgets, adjust layouts, and match colors to your brand—so everything feels cohesive.

3. Ease of Use & Automation

Adding shoppable videos shouldn’t feel like extra work. The right app will make it easy to upload videos, tag products, and automate content collection—saving you time while maximizing engagement.

4. User-Generated Content (UGC) Collection

Customers trust other shoppers more than polished brand ads. A good app should help you collect and showcase UGC—whether through incentives, review requests, or seamless video uploads from customers.

5. Built-In Analytics

It’s not just about adding video—it’s about knowing what works. Choose an app with performance tracking, so you can see how your videos impact conversions, engagement, and sales.

6. Affordability & Scalability

Some apps charge per video view, while others offer unlimited videos at a flat rate. If you're scaling your store, pricing can add up quickly. Look for an app that offers affordable pricing without hidden fees.

Here's the first app breakdown, starting with Moast.

The 5 Best Shoppable Video Apps on Shopify

1. Moast – The Most Affordable & Feature-Rich Shoppable Video App

When it comes to shoppable video on Shopify, Moast stands out as the most affordable, feature-packed solution. While many apps charge per video view, Moast offers unlimited video views at a fraction of the cost, making it the perfect option for brands that want to scale without worrying about pricing.

But affordability isn’t the only thing that makes Moast the best choice. Its powerful automation, interactive widgets, and built-in incentives make it a game-changer for brands looking to maximize customer engagement and conversions.

Key Features:

✅ Customizable Shoppable Video Widgets – Embed videos anywhere on your store, fully branded to match your aesthetic.
✅ Automated UGC Collection – Incentivize customers to submit video reviews and testimonials effortlessly.
✅ Incentive System – Offer discounts, points, or rewards to encourage customers to create content.
✅ Seamless Shopify Integration – Easy setup with native product tagging.
✅ Unlimited Video Views – No surprise fees, just unlimited video hosting and playbacks.
✅ Built-In Analytics – Track conversions, engagement, and video performance in real time.
✅ Mobile-Optimized – Fast-loading videos designed to convert shoppers on any device.

Why Choose Moast?

If you’re looking for a shoppable video app for Shopify that doesn’t break the bank but still delivers premium features, Moast is the best option. It’s built to help brands leverage customer content, boost social proof, and increase sales effortlessly—all while keeping costs low.

Download Moast from the app store

2. Tolstoy – AI-Powered Interactive Video Experiences

If you’re looking for a more interactive and AI-driven approach to shoppable video on Shopify, Tolstoy is a strong contender. Unlike traditional shoppable video apps, Tolstoy allows brands to create chatbot-style video experiences, where viewers can choose their own path through the content.

For example, a customer watching a product demo can click on different options to learn more about features, see real customer reviews, or even be guided toward the perfect product recommendation—all within the same video.

Key Features:

✅ AI-Powered Interactive Video – Create engaging, choose-your-own-adventure-style shopping experiences.
✅ Branching Video Paths – Let customers interact with the video and select what they want to see next.
✅ Shoppable Product Tagging – Tag products directly in videos for seamless purchasing.
✅ Shopify Integration – Syncs easily with your Shopify store.
✅ Embedded & Pop-Up Videos – Display videos in multiple formats, including pop-ups and product page embeds.
✅ Video Analytics – Track engagement, interactions, and conversion rates.

Why Choose Tolstoy?

Tolstoy is ideal for brands that want to create a highly interactive video shopping experience rather than just displaying product videos. It’s great for personalized shopping journeys, making it an excellent tool for brands with a wide product catalog or those using video for in-depth storytelling. However, its higher price point and complexity may not be ideal for brands that just want simple shoppable video widgets.

3. Videowise – Advanced Analytics & High-Performance Video Commerce

For brands that want detailed insights and data-driven optimization, Videowise is a premium solution for shoppable video on Shopify. It’s designed to maximize conversions with high-speed video loading, deep analytics, and AI-driven recommendations.

Unlike simpler shoppable video apps, Videowise goes beyond basic product tagging. It gives brands the ability to track video ROI, analyze customer behavior, and A/B test different video placements—making it an excellent choice for data-driven Shopify merchants.

Key Features:

✅ Ultra-Fast Video Loading – Optimized for performance without slowing down your store.
✅ Advanced Video Analytics – Track views, conversions, and engagement at a granular level.
✅ Multi-Channel Video Commerce – Embed videos across your site, emails, and social media.
✅ AI-Powered Video Recommendations – Suggest relevant videos to shoppers based on their browsing behavior.
✅ A/B Testing – Test different video formats and placements for maximum conversions.
✅ Shoppable Video Widgets – Tag products directly in video content.

Why Choose Videowise?

Videowise is perfect for larger Shopify brands that want in-depth video commerce analytics and high-speed video experiences. If your store needs enterprise-level reporting, advanced AI recommendations, and fast-loading videos, this app is a solid investment. However, its premium pricing might not be ideal for smaller stores or those just starting with shoppable videos on Shopify.

4. ReelUp – TikTok-Style Shoppable Video Feeds

For brands looking to bring the viral power of short-form video to their Shopify store, ReelUp is a great choice. Inspired by platforms like TikTok and Instagram Reels, ReelUp allows merchants to create an interactive, scrollable video feed where customers can discover and buy products seamlessly.

This app is perfect for brands that want to make their store feel like a social media experience, keeping shoppers engaged with fast, swipeable, and shoppable video content.

Key Features:

✅ TikTok-Style Video Feed – Display vertical, scrollable videos on your Shopify store.
✅ Shoppable Product Tagging – Link products directly within videos for instant purchasing.
✅ Mobile-First Experience – Designed for seamless shopping on mobile devices.
✅ Video Uploads from Customers & Influencers – Easily integrate UGC into your feed.
✅ Smooth Shopify Integration – Syncs directly with your product catalog.
✅ Customizable Layouts – Adjust the look and feel of your video feed to match your brand.

Why Choose ReelUp?

ReelUp is ideal for brands that want to engage younger audiences who are used to discovering products through TikTok and Instagram. If your store relies on social-style content, influencer marketing, or viral videos, this app can help turn video views into sales. However, it may not be the best fit for brands that need long-form product demos or deep analytics.

Here's the section on Revy Video Shopping:

5. ReelTok – Shoppable Videos in a TikTok-Style Format

ReelTok is another strong option for brands that want to bring the engagement of TikTok-style videos to their Shopify store. Like ReelUp, it focuses on scrollable short-form videos that allow customers to discover and purchase products in a fun, interactive way.

This app is perfect for Shopify merchants who are already creating social media video content and want to repurpose it into a high-converting shopping experience directly on their website.

Key Features:

✅ TikTok-Style Video Feed – Showcase product videos in a swipeable, engaging format.
✅ Shoppable Video Tagging – Let customers add products to their cart directly from videos.
✅ Seamless Shopify Integration – Automatically sync products and videos with your store.
✅ UGC & Influencer Content – Easily add customer-generated videos to build trust.
✅ Mobile-First Design – Optimized for a smooth shopping experience on all devices.
✅ Analytics & Insights – Track video performance and sales impact.

Why Choose ReelTok?

If your brand thrives on short-form video content and you want to create an experience similar to TikTok’s For You Page, ReelTok is a solid choice. It’s great for stores that leverage influencer marketing, UGC, and viral-style product videos. However, like ReelUp, it’s best suited for brands focusing on social-style content rather than in-depth product demos.

Bonus: Firework – Enterprise-Level Video Commerce & Live Shopping

For Shopify brands looking for a high-end, enterprise-level video commerce solution, Firework is a powerful option. Firework is designed to help brands bring TikTok-style short videos, livestream shopping, and interactive shoppable content directly to their website—without relying on social media platforms.

Unlike many other shoppable video apps for Shopify, Firework offers AI-powered video recommendations, deep analytics, and integrations with major marketing platforms, making it a strong choice for brands that want to build a full-scale video-driven commerce strategy.

Key Features:

✅ Shoppable Video Stories – Add swipeable, interactive video stories to your Shopify store.
✅ Live Shopping & Video Commerce – Host live shopping events directly on your website.
✅ AI-Powered Video Recommendations – Personalize content to maximize engagement and conversions.
✅ Enterprise-Level Analytics – Deep insights into customer behavior, sales impact, and engagement.
✅ Omnichannel Video Distribution – Share shoppable videos across your website, emails, and social channels.
✅ Mobile-Optimized & Fast-Loading – Ensures a smooth, high-performance experience.

Why Choose Firework?

Firework is best for established brands and enterprise-level merchants looking for a comprehensive video commerce solution. Its AI-powered video recommendations, live shopping capabilities, and deep analytics make it an advanced option for brands that want to maximize video-driven conversions. However, its premium pricing and complex setup may be overkill for smaller Shopify stores looking for a simple shoppable video solution.

How to Get the Most Out of Shoppable Videos on Shopify

Adding shoppable videos to your Shopify store is just the first step. To truly maximize their impact, you need to place them strategically, optimize for conversions, and encourage engagement. Here’s how to turn video views into sales.

1. Place Shoppable Videos Where They Have the Biggest Impact

Shoppable videos work best when they appear at key points in the customer journey. Here’s where to use them for maximum conversions:

• Product Pages – Help customers see the product in action with demo videos or UGC.
• Homepage – Grab attention immediately with a featured video showcasing your best-selling products.
• Collection Pages – Let customers discover products in a dynamic, engaging way.
• Cart & Checkout Pages – Reduce hesitation with trust-building customer testimonials.
• Pop-Ups & Embedded Widgets – Keep shoppers engaged while they browse.

2. Use User-Generated Content (UGC) to Build Trust

Consumers trust real people more than brand-created ads. Encourage customers to submit their own videos by:
✅ Offering discounts or rewards in exchange for video reviews.
✅ Showcasing authentic testimonials directly on product pages.
✅ Featuring customer stories in a TikTok-style video feed (using apps like Moast, ReelUp, or ReelTok).

3. Optimize for Mobile-First Shopping

Most Shopify traffic comes from mobile devices, so your shoppable videos must:
📱 Load instantly without slowing down the site.
📱 Have clear, clickable product tags that are easy to tap.
📱 Be vertical or square format for the best viewing experience.

4. Test & Analyze Video Performance

The best way to improve your shoppable videos on Shopify is by tracking performance. Use apps like Moast, Videowise, or Firework to:
📊 See which videos drive the most sales and engagement.
📊 A/B test different video placements and formats.
📊 Identify what type of content resonates most with your audience.

5. Repurpose Content from Social Media

If you’re already creating product videos for TikTok, Instagram, or YouTube, don’t let them go to waste! Repurpose them as shoppable videos on your Shopify store to maximize their reach and drive more sales.

By implementing these strategies, you can boost conversions, increase engagement, and make the most of shoppable video on Shopify.

Conclusion: Choosing the Best Shoppable Video App for Your Shopify Store

Shoppable video on Shopify is more than just a trend—it’s the future of e-commerce. As online shopping becomes more interactive, brands that embrace video commerce will see higher engagement, stronger brand loyalty, and most importantly, more sales.

But with so many options out there, how do you choose the right shoppable video app for Shopify?

Finding the Right Fit for Your Shopify Store

The best app depends on your specific goals, budget, and how you want to use video in your store. Here’s a quick recap to help you decide:

• If you want the most affordable and feature-rich solution → Moast is the best choice. It offers unlimited video views, automated UGC collection, customizable widgets, and built-in incentives—making it perfect for brands looking to scale video commerce without high costs.
• If you want AI-powered interactive video experiences → Tolstoy is great for creating chatbot-style video journeys that guide shoppers through product discovery.
• If you need deep analytics and enterprise-level video tracking → Videowise provides powerful reporting and optimization tools for brands that want to fine-tune their video strategy.
• If you want to recreate the TikTok shopping experience on your store → ReelUp and ReelTok allow you to build swipeable, mobile-friendly video feeds to engage younger audiences.
• If you’re focused on large-scale video commerce and live shopping → Firework is a premium, enterprise-level solution with AI-driven recommendations and omnichannel distribution.

Why You Need to Start Using Shoppable Video Now

Regardless of which app you choose, one thing is clear—shoppable video is a must-have for Shopify brands in 2024 and beyond.

• Customers watch video content more than ever and expect brands to provide interactive, engaging shopping experiences.
• Conversion rates increase significantly when shoppers can see products in action and purchase without friction.
• User-generated content builds trust and makes your store feel authentic and community-driven.
• Shopify makes it easier than ever to seamlessly integrate video shopping tools, meaning you don’t need a developer or a massive budget to start.

Final Thoughts

If you’re still on the fence, start with an affordable, feature-packed solution like Moast to see the impact of shoppable video without breaking the bank. Once you see how video improves engagement and conversions, you can always explore additional features and premium solutions that fit your store’s growth.

Now’s the time to bring your products to life, turn passive viewers into buyers, and stay ahead of the competition with shoppable video on Shopify.