Whether you're running your online store on Shopify, WooCommerce, Wix or any other eCommerce platforms, there are several tools out there that you can take advantage of to drive more sales for your online business.

Most of these eCommerce tools are available through your platform’s app store or are through some relatively straightforward integrations.

Linkio - easy link building app

Linkio is a useful competitive analysis tool for marketers looking to improve their rankings through link building but aren’t sure how many links to build or how the competition is ranking. One of the strongest channels for driving quality traffic to your online store is through organic search. Linkio will help you build quality backlinks allowing you to increase your organic rankings and thereby driving more quality to your website.

Linkio has several plans ranging from $20 - $150 per month, all of which come with a free trial.

‍Woorise - engaging content creation

Linkio is a useful competitive analysis tool for marketers looking to improve their rankings through link building but aren’t sure how many links to build or how the competition is ranking. One of the strongest channels for driving quality traffic to your online store is through organic search. Linkio will help you build quality backlinks allowing you to increase your organic rankings and thereby driving more quality to your website.

Linkio has several plans ranging from $20 - $150 per month, all of which come with a free trial.

Omnisend - Email and SMS marketing

SMS marketing is a great way to reach your customers in a highly personalized and effective way. In fact, open rates for SMS are a whooping 98%! Even better, this channel is affordable, creates immediate contact, and be effective even with small budgets. Omnisend is email marketing and SMS combined in one and tailored to ecommerce businesses. Their automation features allow you to drive more sales basically on autopilot.

They offer a basic free plan which is great for businesses looking to explore this powerful tool. Their full plan (pro) with all features comes at a reasonable $59 / month.

‍Zappier - automate your workflows

As an ecommerce store owner, you likely are juggling thousands of things all at once. That’s why it’s critical to automate workflows whenever you get the chance. Zapier is probably the most popular tool on this list so you’re likely already aware of what it does. What’s lesser known is that Zappier connects with over 170 ecommerce apps including Magento, Amazon Seller Central, Zoho Inventory and they are adding more each month. 

Their plans start at $0 per month for anyone looking to start with the basics and can go all the way up to $600 per month for enterprise-grade features. At first glance, the cost can look steep, but once your time starts to free up from removing mundane tasks, Zappier quickly starts to pay for itself.

Moast - sell more together

Moast is a platform that allows ecommerce brands to get their products in front of their customers, wherever their customers are shopping from. They accomplish this by helping brands turn their customers into “Hosts” who hold product meetups with prospective customers in their neighborhoods. Moast is the full suite platform that manages this social commerce program.

This platform is great to help bridge the gap between traditional retail and direct-to-consumer. With Moast, brands can reduce their rates of returns, increase consumer confidence, and eliminate the pressure of establishing retail distribution.

Moast offers a 1 month free trial followed by a $199 monthly subscription fee once your trial is over.

BYOB - Build Your Own Bundle

This is a Shopify app that can be extremely useful if used properly. This easy way to create custom product bundles and increase your average order value. The app allows you to create bundles as stand alone products or group multiple products as one. A good example is a merchant selling ski equipment could easily bundle the skis, boots, poles and helmet all in one creating a special offer. If you’re offering a wide selection of products and your customers like to pick and mix your products, BYOB is a great addition to your store.

The free plan allows you to generate 30 orders and create up to 3 bundles. Plans go up to $99 per month for 900 orders and unlimited bundles.

Wonderment - order tracking app

Providing an enjoyable and engaging purchasing experience is key to creating loyal customers. Wonderment helps do just that with their active post-purchase order notification and tracking platform. The app proactively notifies customers about the status of their order, including delayed or lost shipments.

Wonderment offers a free starter plan tracking up to 500 orders per month! The great part is you can free up time and resources by cutting your order tracking ticket volume.

Drift - AI base chatbots

If your customers can’t get the answers to their questions, and fast, then there’s a high chance they will shop elsewhere. For smaller businesses, it’s difficult to have someone online and ready to answer questions at all hours of the day. That’s where Drift comes in. They offer conversational AI chatbots that can engage customers and answer their questions in a personalized way.

Drift offers several different tools beyond the AI chatbot so their pricing isn’t public on their site rather you need to connect with their DiftBot for more details.

One Click Popup - easy website popup

When used properly, pop-ups can be extremely effective at driving certain actions. Careful, when misused or overused, pop-ups can actually annoy your audience and drive them away from your site (nobody wants that)! Email capture, cart abandonment and other engagement based pop-ups are essential to any ecommerce site. One Click Popup makes the setup process quick and easy. They offer several integrations and offer turn-key, mobile first designs.‍

Pricing is super straightforward: a free plan with 5,000 impressions and a paid plan at just $10 per month.

Smile - easy loyalty and rewards programs

One of the best ways to increase sales is through your base of existing customers. As they say, it costs more to acquire a new customer than retaining an existing one. A great way to turn existing customers into repeat customers is through a quality referral program. Smile makes it easy to get customers to join, engage, and share in your brand community through a loyalty program. Smile allows you to rewards customers through points, rewards and status’ and referrals.

Smile offers a free plan, but it’s fairly limited only providing access to the points and referral program. Paid plans range from $49 per month all the way up to $1,000 per month for enterprise businesses.

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