Welcome to "How to Drive $100K / Month in Additional Sales From Your E-Commerce Ambassador Program"—the ultimate guide for Shopify brands looking to turn their most loyal customers into powerful brand ambassadors.

This guide is specifically designed for e-commerce brands aiming to create a structured ambassador program that drives consistent, scalable referral sales. By the end, you’ll have a step-by-step framework that has been proven to help brands generate over $100K in monthly sales.

Why should you listen to us?  

At Moast, we’ve spent over 6 years managing successful ambassador programs for top e-commerce brands, consistently achieving exceptional results. Now, we’re sharing our blueprint, backed by real-world experience, to help you build a profitable ambassador program from the ground up.

Whether you’re starting from scratch or looking to optimize your current program, this guide will equip you with the tools and strategies you need to see real, measurable results.

Step 1: Set Your $100K Sales Goal

Before launching your ambassador program, you need a clear target. 

To drive $100K/month in additional sales, it’s essential to break down that big goal into actionable metrics. 

Let’s dive into how you can reverse-engineer your sales goal using a simple framework.

The $100K Revenue Breakdown Framework:

To hit $100K/month, you can use the following formula:

Revenue = (Number of Ambassadors) x (Average Orders per Ambassador) x (Average Order Value) x (Referral Conversion Rate)

Let’s break it down step-by-step:

1. Number of Ambassadors:

Start by aiming for a manageable number of ambassadors. Let’s say you start with 50 ambassadors. You don’t need hundreds right away—focusing on quality over quantity is key, especially at the beginning.   

Example: Imagine you recruit 50 passionate customers who genuinely love your products. Each of them can bring in sales consistently if you engage and incentivize them properly.

2. Average Orders per Ambassador:

On average, how many sales will each ambassador generate per month? A realistic number is around 10 orders per ambassador, assuming they are actively promoting your products to their network and followers.   

Example: You have 50 ambassadors who each bring in 10 orders per month. That’s 500 orders.

3. Average Order Value (AOV):

Next, estimate the average value of each order. Let’s assume your brand has an AOV of $100. 

Example: If each order is worth $200, and your ambassadors collectively drive 500 orders, that’s $100,000 in sales.

4. Referral Conversion Rate:

This is the percentage of potential customers referred by your ambassadors that actually make a purchase. A reasonable target for referral-based programs is a 10% conversion rate. 

Example: If 5,000 people are referred to your site by your ambassadors, and 10% of them convert, that’s 500 orders.

Putting It All Together:

Using the above framework, here’s what hitting $100K/month could look like:

- 50 Ambassadors

- Each generating 10 orders/month (500 orders total)

- Average Order Value of $200  

- Resulting in $100,000 in total revenue per month

This formula gives you a roadmap to reach your revenue target by adjusting variables like the number of ambassadors, average orders per ambassador, and AOV. 

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Action Steps:

- Set your revenue goal: Commit to the $100K/month target.

- Identify key metrics: Focus on ambassadors, orders per ambassador, and AOV.

- Track and measure success: Use this framework to consistently monitor progress and adjust as necessary.

Using this framework, you’ll have a clear, measurable path to driving substantial sales through your ambassador program.

Step 2: Identify and Recruit High-Value Ambassadors

The success of your ambassador program hinges on recruiting the right people. Your ambassadors need to be brand advocates who not only love your products but also have the influence and motivation to drive significant sales.

This step will help you define, find, and recruit high-value ambassadors.

Framework: The Ideal Ambassador Profile (IAP)

To recruit ambassadors who will help you reach $100K/month, create an Ideal Ambassador Profile (IAP). Here’s how to build it:

1. Passion for Your Brand 

Ambassadors must genuinely love your brand and products. Passion leads to authenticity, which is key in driving trust and sales.  

Example: Look for customers who frequently purchase from you, leave positive reviews, and engage with your social media content.

2. Social Influence  

Your ambassadors should have an engaged social following. It’s not just about follower count—engagement (likes, comments, shares) matters more. 

Example: A customer with 2,000 highly engaged followers might be more valuable than one with 20,000 disengaged followers. Engagement rates between 5-10% are ideal.

3. Alignment with Your Brand Values

Ambassadors should embody the values of your brand. They should resonate with your target audience and fit within the culture of your community.  

Example: If you sell eco-friendly products, your ambassadors should have an eco-conscious lifestyle and promote sustainability on their platforms.

4. Commitment to Driving Results  

Look for ambassadors who are motivated to earn commissions, hit sales targets, and actively promote your products on an ongoing basis. 

Example: Prioritize ambassadors who express excitement about earning rewards and commissions, showing they are ready to put in the work.

How to Find Your Ideal Ambassadors:

1. Mine Your Customer Data

Your best ambassadors are often your current customers. Use your Shopify store data to find customers who:

   - Make frequent purchases

   - Leave positive reviews

   - Share their purchases on social media

Example: Identify your top 10-20 repeat customers who’ve made multiple purchases and invite them to become ambassadors. These people are already fans and are likely to help drive sales.

2. Engage Your Social Media Followers

Look for followers who consistently engage with your brand on social media. These are often people who:

   - Comment, like, and share your posts

   - Tag your brand in their own content

   - Have engaged audiences of their own

Example: Run a campaign on Instagram asking your followers to share why they love your brand. Handpick those who create the most compelling, authentic posts.

3. Collaborate with Micro-Influencers

While sticking with existing customers is generally more effective and cheaper, micro-influencers (1,000 to 50,000 followers) often have more engaged audiences than larger influencers. 

They are affordable to work with and tend to have a closer relationship with their followers, making their endorsements more authentic.

Example: Use tools like BuzzSumo or Heepsy to find micro-influencers who align with your brand values and audience.

4. Create a Public Application Process

Allow customers and followers to apply to become ambassadors. You can promote this application via your website, social media channels, and email list.

Example: Create a simple application form that asks applicants why they want to represent your brand, how they’ll promote your products, and what their social media engagement looks like. Tools like the Moast Shopify app can help you do this.

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Action Steps:

- Define Your Ideal Ambassador Profile using the four criteria (passion, influence, alignment, commitment).

- Mine your existing customer base to find top candidates.

- Reach out to micro-influencers and engaged social media followers.

- Launch an application process to attract additional ambassadors.

By focusing on recruiting high-value ambassadors, you’ll build a strong team that can actively drive sales and help you hit your $100K/month goal.

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Step 3: Create an Irresistible Invitation

Now that you’ve identified your high-value ambassadors, the next step is to invite them to join your program. A well-crafted invitation can make all the difference in getting them excited to become part of your brand’s journey.

Framework: The Perfect Invitation

When crafting your invitation, focus on four key elements: personalization, value, clarity, and a compelling call to action (CTA). Here’s a breakdown:

1. Personalization

Your ambassadors should feel valued, not like they’re receiving a generic offer. Personalize the invitation by addressing them by name and referencing specific ways they’ve engaged with your brand.

Example: If a customer has been active on social media or has purchased frequently, mention that in your email:  

"We’ve noticed how much you love our products and wanted to invite you to join our exclusive ambassador program."

2. Value Proposition  

Ambassadors want to know what’s in it for them. Highlight the key benefits they’ll receive, such as commissions, exclusive discounts, early access to products, or special perks.

Example:  

"As an ambassador, you’ll earn a 10% commission on every referral, plus get early access to new products and insider discounts just for you!"

3. Clarity of Expectations  

Be clear about what you’re asking of them. Let them know exactly how they can participate and what’s required for success (e.g., sharing on social media, referring customers, etc.).

Example:  

"All we ask is that you share your love for our products with your followers on social media and use your personalized referral link to track your sales."

4. Compelling Call to Action (CTA) 

Make it easy for them to join. Include a clear CTA with a link to more information or a sign-up page.

Example: 

"Ready to join our community of ambassadors? Click the link below to sign up and start earning today!"

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Perfect Email Script Example:

Here’s an email template you can use to invite your ideal ambassadors:

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Subject: [Customer's Name], We Want You to Join Our Ambassador Team!

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Hi [Customer’s Name],

We’ve been thrilled to see your loyalty to [Brand Name] and the way you’ve embraced our products. You’ve been such an important part of our community, and we’d love to invite you to join our exclusive Brand Ambassador Program.

As an ambassador, you’ll get to enjoy some awesome perks:

- Earn 10% commission on every referral you make.

- Early access to new products and collections.

- Exclusive discounts just for you.

We believe that with your passion for [Product], you’ll be a perfect fit to help us grow even further! All you need to do is share your love for [Brand Name] with your followers and use your unique referral link to track your sales.

Ready to join? 

Click [Sign Up Link] to become part of the ambassador community!

We’re excited to have you on board!

Best,  

[Your Name]  

[Brand Name] Team

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Alternate Method: Public Application Process

In addition to email outreach, you can create a public-facing page on your website where potential ambassadors can apply. Promote this page through your email list, social media channels, and even within product packaging.

Example:

- Use a dedicated landing page with testimonials from your current ambassadors and showcase the benefits of joining the program.

- Include a simple form asking applicants to provide their name, email, social media handles, and a brief explanation of why they want to represent your brand.

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 Action Steps:

- Craft personalized, engaging emails that highlight the benefits of being an ambassador.

- Send out invitations to your ideal ambassadors and include a clear call to action.

- Create a public application page on your website to attract additional ambassadors.

By creating a strong, compelling invitation, you’ll ensure that potential ambassadors feel valued and motivated to join your program and help you drive significant referral sales.

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Step 4: Structure a High-Reward System

An effective ambassador program hinges on offering rewards that motivate your ambassadors to keep promoting your brand. A well-structured reward system ensures your ambassadors feel valued and incentivized, ultimately driving the sales you need to hit that $100K/month goal.

Framework: Building the Right Reward Structure

When creating your reward system, keep three key factors in mind: simplicity, attractiveness, and scalability. Ambassadors should easily understand how they earn rewards, be excited about the incentives, and the system should be scalable as your program grows.

Here’s how to structure a compelling reward system:

1. Set Tiered Commission Levels

To drive high engagement, create tiered commission structures that reward your most active ambassadors. This way, as they generate more sales, they can unlock higher commission rates or additional bonuses.

Example: 
   - Base Level: Ambassadors earn 10% commission on all referrals.

   - Top Tier: Ambassadors who generate $10,000 in monthly sales receive 15% commission and exclusive perks like free products or special discounts.

2. Offer Bonus Incentives for High-Performers

To keep your top ambassadors engaged and motivated, offer additional bonuses for hitting certain milestones. This could be a cash bonus, gift cards, or extra commissions for achieving monthly or quarterly goals.

Example:  

   - An ambassador who refers 20 customers in a single month gets a $100 bonus or a special product bundle.

3. Create a Referral Leaderboard 

Gamifying the referral process by creating a leaderboard can drive competition among ambassadors. The top ambassadors can receive additional rewards, such as increased commission rates, exclusive access to products, or social media shout-outs.

Example: 

   - Monthly leaderboard tracking the highest sales referrals with the top 3 ambassadors receiving bonus perks or recognition across your brand’s social channels.

4. Incorporate Non-Monetary Rewards 

Sometimes non-monetary rewards like recognition, early product access, or invitations to exclusive events can be just as valuable as cash. These types of rewards can help foster a deeper sense of community and loyalty.

Example: 

   - Recognize ambassadors in monthly newsletters or feature their success stories on your website and social media.

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Recommended Tools for Referral Tracking

To ensure transparency and ease of management, use referral tracking tools that allow both you and your ambassadors to monitor progress. Here are three top tools that integrate seamlessly with Shopify:

1. UpPromote (formerly UpAffiliate)

   - Best for: Building scalable affiliate and ambassador programs with a focus on Shopify brands.

   - Features: Customizable referral links, automated tracking, performance reports, and tiered commissions.

   - Why use it: UpPromote allows you to easily manage and reward your ambassadors, offering features like multi-level commissions and customizable rewards, making it perfect for growing a $100K/month program.

2. Affiliately

   - Best for: Simple and user-friendly affiliate and ambassador management.

   - Features: Detailed referral tracking, integration with Shopify, and customizable commission structures.

   - Why use it: Affiliately offers a straightforward dashboard where you can set commission tiers, track ambassador performance, and easily reward ambassadors based on their results.

3. GoAffPro

   - Best for: Cost-effective solution for new or small-to-medium ambassador programs.

   - Features: Real-time referral tracking, detailed analytics, and commission automation.

   - Why use it: GoAffPro is highly affordable and provides robust features for tracking and paying ambassadors, which is ideal if you’re just starting or scaling your ambassador program on a budget.

Each of these tools can help you easily manage, track, and scale your ambassador program, allowing you to focus on growing sales while ensuring ambassadors are rewarded fairly and promptly.

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Action Steps:

- Set your reward tiers: Start with a base commission level and offer higher tiers for top performers.

- Incorporate bonuses and non-monetary rewards to keep ambassadors motivated.

- Choose and implement a referral tracking tool like UpPromote, Affiliately, or GoAffPro to manage and automate ambassador tracking, commissions, and rewards.

- Track progress: Regularly review performance data and make adjustments to the reward structure as your program scales.

By structuring a high-reward system with clear commissions and bonuses, you’ll keep your ambassadors engaged and motivated, driving more sales and helping you hit your $100K/month target.

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Step 5: Provide Ambassadors With the Right Resources

Your ambassadors are the face of your brand, and their success is tied to how well they can promote your products. To ensure they are effective, equip them with the right tools and resources to make sharing easy, professional, and impactful.

Framework: Ambassador Resource Toolkit

When creating your ambassador resource toolkit, focus on providing materials that are easily accessible, customizable, and geared toward generating results. Here’s what to include:

1. Branded Content  

   Ambassadors need high-quality, ready-to-use content that aligns with your brand's messaging. This includes social media images, videos, and copy they can share with their audiences.

Example:

   - Create a library of professional product photos, lifestyle shots, and short promotional videos.

   - Provide captions or copy suggestions for social media posts that highlight product features or promotions. 

For example:  

     "I’ve been loving my [Product Name] from [Brand Name]! It’s been a game-changer for [use case]. Use my code [Referral Code] for 10% off!"

2. Personalized Referral Links and Codes  

   Make it simple for ambassadors to track their success by giving each ambassador a unique referral link or discount code. This allows them to share the link in their bios, social media posts, and messages.

Example:  

   - Use tools like UpPromote, Affiliately, or GoAffPro (from Step 4) to generate personalized referral links and codes for each ambassador.

   - Provide them with instructions on where and how to use their links (e.g., Instagram bio, Instagram stories, email signatures, etc.).

3. Product Knowledge and Talking Points 

Ensure your ambassadors understand your product inside and out. Provide a clear list of key product features, benefits, and answers to common questions. The more knowledgeable they are, the more persuasive they’ll be when promoting your brand.

Example:
   - Share a product guide that includes:

     - Unique Selling Propositions (USPs): What sets your product apart from competitors?

     - Key Benefits: How does the product improve the customer’s life or solve a problem?

     - FAQs: Include answers to common customer questions, such as shipping times, returns, or product variations.

4. Content Guidelines 

To keep your brand image consistent, provide clear guidelines on tone, style, and messaging. Offer suggestions on how ambassadors should frame their posts to stay authentic but still align with your brand’s values.

Example: 

   - Provide guidelines like: 

     “We encourage authenticity. When posting about our products, speak from your personal experience and avoid being overly salesy. Feel free to share stories about how you use the product in your daily life."

5. Access to Ambassador Support 

Give your ambassadors access to a dedicated support team or point of contact. Whether they have questions about the program or need help with technical issues, being able to get quick assistance keeps them engaged and focused.

   Example:

   - Create a dedicated email address or Slack channel where ambassadors can ask questions, share feedback, or request additional resources.

   - Host monthly webinars or virtual meetups to keep your ambassadors updated on new product launches and program changes.

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Using the Moast Shopify App to Display Ambassador Content

Once you’ve provided your ambassadors with these resources, you’ll want to showcase their efforts directly on your website to increase conversions. This is where the Moast Shopify App comes into play:

‍1. Interactive Widgets 

Moast allows you to display your ambassadors’ profiles directly on your product pages using shoppable, interactive widgets. These widgets make it easy for potential customers to connect with your ambassadors and get authentic, personalized recommendations.

   Example: 

   - Embed Moast widgets on key product pages, showcasing your top ambassadors. Shoppers can chat directly with ambassadors to ask questions, learn about their experience, or gain more trust before purchasing.

   - Feature user-generated content (UGC) like ambassador testimonials, photos, or video reviews in these widgets to create a dynamic shopping experience.

2. Track and Display Ambassador Success 

Moast can also help you track the performance of your ambassadors and showcase their success stories directly on your site. Displaying top-performing ambassadors builds credibility and inspires other ambassadors to strive for recognition.

   Example:

   - Highlight ambassadors who drive the most sales with a special “Ambassador of the Month” feature on your homepage or product pages.

   - Include ambassador-generated content in your widgets to enhance social proof and inspire shoppers to make a purchase.

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 Action Steps:

- Create a library of branded content: Make high-quality images, videos, and social media captions available for your ambassadors.

- Provide personalized referral links and codes using the tracking tools mentioned earlier.

- Develop a product guide: Ensure your ambassadors are equipped with knowledge about your products and key selling points.

- Set clear content guidelines to maintain brand consistency while encouraging authenticity.

- Leverage Moast’s shoppable widgets: Showcase your ambassadors and their content on your website to boost trust and conversions.

By equipping your ambassadors with the right resources and tools, you’ll make it easy for them to share your products and drive more sales, helping you get closer to that $100K/month target.

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Step 6: Optimize and Scale

Once your ambassador program is up and running, the next crucial step is to optimize your existing processes and scale the program to drive even more sales. Optimization ensures that your ambassadors are performing at their highest potential, while scaling helps you continuously grow the program to hit your $100K/month target—and beyond.

Framework: Optimization Cycle

Optimization is an ongoing process of measuring performance, identifying bottlenecks, and making improvements. Here’s how you can create an efficient optimization cycle for your ambassador program:

1. Track Performance Metrics

To make informed decisions about your program, you need to track key performance indicators (KPIs) for each ambassador and the program as a whole. Focus on metrics that directly impact your $100K/month goal.

Key KPIs to Track:

   - Sales Generated by Ambassadors: Total revenue driven by your ambassador referrals.

   - Conversion Rate: How many people visit through referral links and complete a purchase.

   - Average Order Value (AOV): How much each referral customer is spending on average.

   - Referral Traffic: How much traffic your ambassadors are sending to your website.

   - Active Ambassador Rate: The percentage of ambassadors who are actively promoting your products each month.

   Example:

If you notice that conversion rates from referral traffic are lower than expected, you can investigate whether ambassadors need more resources (like better talking points or content) to drive conversions.

2. Segment and Identify Top Performers 

Not all ambassadors will perform at the same level. Identify your top-performing ambassadors and learn what’s working for them—whether it’s specific types of content, social media platforms, or personal outreach. Once you know what’s driving their success, you can replicate those strategies across your entire ambassador program.

   Example:

If you find that ambassadors who use Instagram Stories generate the highest sales, encourage others to use this format by providing them with templates or story ideas.

3. Optimize Incentives and Rewards 

Review your rewards structure regularly to ensure it continues to motivate ambassadors. If you find that certain incentives (like tiered commissions or bonuses) aren’t driving the desired activity, experiment with new incentives.

Example:

If ambassadors are struggling to meet sales goals, try offering short-term promotions or contests (e.g., “Generate 10 sales this month for an extra $100 bonus”).

4. A/B Test Ambassador Messaging 

Experiment with different types of content and messaging to see what resonates most with your audience. For example, test whether short product demos or user-generated content (UGC) perform better than simple promotional posts. Provide different content packages to a subset of ambassadors and see which ones drive more conversions.

   Example:

Test different call-to-actions (CTAs) in ambassador posts, such as “Shop my favorite items now!” versus “Use my discount code for 15% off your next order!” and see which approach yields higher engagement and sales.

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Scaling the Program

Once your program is optimized, scaling becomes the next step to increase sales. Scaling doesn’t just mean adding more ambassadors—it’s about growing strategically while maintaining quality.

1. Recruit More Ambassadors  

   As your program becomes more successful, recruit additional ambassadors using the same framework you applied earlier. Aim for steady, manageable growth that aligns with your resources and the tools you have in place for tracking and managing ambassadors.

   Example:
If you started with 50 ambassadors, consider adding 10-20 more each quarter as you track progress. Use your existing high-performing ambassadors to help recruit new members through referral incentives (e.g., a bonus for bringing in a successful ambassador).

2. Diversify Ambassador Profiles 
   Expand your ambassador base by reaching out to different types of influencers, such as:

   - Micro-influencers with engaged, niche audiences

   - Brand loyalists who regularly purchase and promote your products organically

   - Customers from different geographic regions to expand your market reach

Example:

   If your top ambassadors are all concentrated on Instagram, experiment with recruiting ambassadors who are active on TikTok or YouTube to diversify your presence.

3. Leverage Moast’s Reporting Tools 

  As you scale, using Moast’s reporting tools becomes essential for managing the growing ambassador base. Moast allows you to track each ambassador’s performance, referral sales, and engagement metrics, helping you make data-driven decisions.

Example:

Use Moast to create detailed reports on your top ambassadors, tracking individual contributions and identifying trends that will help inform your recruiting and scaling strategies.

4. Automate Communication and Rewards  

As your program grows, managing communication and rewards manually can become overwhelming. Automate key tasks like sending out reward payments, providing regular updates to ambassadors, and delivering new promotional materials.

Example:

Tools like Affiliately, UpPromote, or GoAffPro (from Step 4) can automate reward payouts and track performance, ensuring ambassadors are compensated accurately and on time without additional manual work.

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 Action Steps:

- Monitor performance metrics: Use data to identify strengths, weaknesses, and areas for improvement.

- Segment your top performers: Learn from your best ambassadors and replicate their success across the program.

- Optimize rewards and content: Adjust incentives and test different messaging to drive more sales.

- Scale strategically: Recruit new ambassadors, diversify profiles, and automate key processes to grow your program without sacrificing quality.

By continuously optimizing and scaling your ambassador program, you can maintain momentum and increase the number of sales your ambassadors generate, bringing you closer to your $100K/month goal.

Conclusion: Achieving $100K/Month with Your Ambassador Program

Building a successful ambassador program that drives $100K/month in additional sales is not only possible but achievable with the right framework. By following the steps outlined in this guide, you now have a clear roadmap to turn your most loyal customers into passionate brand advocates who help you scale your business.

Here’s a quick recap of the key steps:

1. Set Your $100K Sales Goal: Reverse-engineer your target by breaking down the essential metrics and tracking performance.
2. Identify and Recruit High-Value Ambassadors: Find ambassadors who are aligned with your brand and motivated to help you grow.
3. Create an Irresistible Invitation: Craft personalized, engaging invitations that excite potential ambassadors.
4. Structure a High-Reward System: Build tiered rewards and incentives that motivate ambassadors to drive sales.
5. Provide Ambassadors With the Right Resources: Equip your ambassadors with the tools, knowledge, and content they need to succeed.
6. Optimize and Scale: Continuously measure performance, improve the program, and scale it strategically as you grow.

Using the Moast Shopify app, you can streamline the management of your ambassador program and showcase ambassador-generated content on your website. Moast’s interactive, shoppable widgets allow shoppers to directly engage with ambassadors, creating a unique level of trust and personalization in the shopping experience.

Whether you’re launching an ambassador program from scratch or optimizing an existing one, the steps in this guide provide you with everything you need to start seeing real results. With the right ambassadors, tools, and strategies, you’ll be on track to achieving that $100K/month target in no time.