Building an online golf brand isn't easy, especially when your product is something no one has seen before. Caddie Wheel offers a motorized add-on for push carts, giving golfers an easier way to get around the course. But selling a product like this online came with one big issue—convincing golfers to trust something they hadn't experienced themselves.
Selling a new, unfamiliar product came with significant hurdles. Golfers were skeptical about investing in a product they’d never seen in action. Building trust online felt impossible. Most golfers needed to see the product firsthand on the golf course before making a decision. Without that face-to-face interaction, it was hard to convince golfers that Caddie Wheel was worth the investment. The team knew they needed a way to showcase real customer experiences to ease these doubts.
Moast helped Caddie Wheel bring the on-course word-of-mouth effect to the digital world. By showcasing real users interacting with the product through video and photo content, other golfers could see the benefits without needing an in-person demo. This interactive content on their site provided the social proof golfers needed to trust the product and feel confident in their purchase.
After integrating Moast, Caddie Wheel began collecting testimonials, photos, and videos from their current customers. This content allowed golfers to see the Caddie Wheel in action, building trust and credibility. With Moast, shoppers could message existing customers directly, creating a digital word-of-mouth experience.
With Moast, Caddie Wheel has:
