GoodEgg is a U.S.-based brand making egg cleaning easier (and way more fun) for backyard chicken keepers. With a strong social presence and a growing fanbase, they’ve quickly become a go-to name in the space—selling out multiple times and building a loyal community around their playful, practical products.
Good Egg had a treasure trove of engaging content. Customer before-and-after videos, tutorials, and real-life usage clips that showcased the effectiveness of their products. However, this content was primarily confined to social media platforms, limiting its exposure. They wanted to bring these authentic customer experiences directly onto their website to enhance engagement and provide social proof. Maintaining their brand's playful and unique aesthetic was crucial; a generic video player simply wouldn't do.
With Moast's shoppable video, Good Egg seamlessly integrated their curated social media content into their Shopify site. Taking advantage of Moast's advanced customization features, they designed a distinctive egg-shaped video player that perfectly aligned with their brand identity. This creative touch not only preserved their site's fun and interactive vibe but also elevated the overall user experience and engagement.
Since implementing Moast, Good Egg has successfully transformed their website into a dynamic showcase of real customer experiences. The egg-shaped video player on their homepage captures visitors' attention, encouraging them to explore and engage with the content. By bringing authentic user-generated content to the forefront, Good Egg has strengthened trust with potential customers and provided engaging demonstrations of their products in action.
