FXW Connects Pet Parents and Boosts Engagement with Moast

October 17, 2024
3 min read

FXW is all about creating tough, reliable gear for pet owners who love the outdoors. From dog playpens to camping gear, they design products to make adventures with your pets easier and more fun. Their goal? Helping pet parents enjoy the great outdoors with peace of mind, knowing their pets are safe and happy.

Problem

FXW struggled with static reviews that felt flat and lacked the engagement they wanted. Their customers, passionate pet parents, wanted a more dynamic way to share their experiences and connect with other pet owners. FXW needed a solution to showcase their products in real-life settings, moving beyond traditional reviews to more interactive, community-driven content.

Solution

Using Moast, FXW encouraged customers to submit videos and photos showing their pets enjoying FXW products. This vibrant content showcased the products in various settings, bringing them to life. FXW rewarded customers with discounts for their contributions, which increased engagement and brand loyalty.

“Moast has completely changed how we interact with our customers. It’s been incredible to see pet parents share their stories and connect with each other, creating a community that truly represents what FXW is all about.”

Candice Wu
Product Manager, Sisyphus

Results

By integrating Moast, FXW has been able to tap into its community of pet parents, encouraging them to share authentic content that highlights how their products are used in real life. This user-generated content has helped build trust among potential buyers and boosted engagement across the brand's platform.

With Moast, FXW has:

  • Collected and showcased 60+ pieces of customer content on their site
  • Tagged each piece of content with relevant products, resulting in a 48% increase in conversion rates after shoppers engage with the Moast widget.
  • Built a strong community of pet parents
  • Driven repeat purchases by rewarding customers with discounts for sharing content
Kevin Ross
Marketing @ Moast

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