Building trust in a crowded baby gear market isn’t easy. Mockingbird, a brand known for its high-quality strollers, needed a way to showcase real families using their product and create a sense of community around it.
Mockingbird wanted to build a community of advocates and show real parents using their strollers. They knew that social proof from families across the country would influence potential buyers more than polished marketing content. But they needed a platform where parents could engage with one another, share their experiences, and build trust in the brand.
Moast provided Mockingbird with the perfect way to collect authentic content from their customers. By showcasing families using their strollers, Moast helped create a community where parents could connect, ask questions, and get real, unfiltered opinions. This peer-to-peer engagement gave Mockingbird a way to influence new parents through genuine word-of-mouth recommendations.
Moast has helped Mockingbird turn their community of parents into engaged brand ambassadors by providing a platform for real, authentic interactions. Parents are now able to share their experiences and connect with potential shoppers directly, offering valuable insights into how they use their strollers. This has created strong social proof that drives trust in their brand.
With Moast, Mockingbird has:
