Oru Kayak is all about adventure and accessibility. Their foldable kayaks, inspired by origami, let people take their kayak anywhere without needing a big car or tons of storage space. After a successful feature on Shark Tank, Oru gained major attention and became a favorite among outdoor lovers. Now part of the Solo Brands family, they continue to create innovative, portable kayaks that are not only easy to use but built for serious exploration.
Oru Kayak knew that their best marketing happened on the water, when one kayaker would see another with an Oru kayak and get curious. They wanted to recreate that word-of-mouth magic online. They realized potential customers wanted a way to interact with current customers, ask questions, and build trust before buying. This step was crucial for them to feel confident in their purchase, so Oru Kayak aimed to create that same community experience in the digital space.
Oru Kayak teamed up with Moast to kick off the Oru Explorer Program, which is all about connecting passionate kayakers with folks looking to buy a kayak. They started by reaching out to their customers through emails, inviting them to create profiles where they could share cool photos and stories of their adventures.
An interactive map displayed Oru Explorers (their customers), letting shoppers browse and connect with local kayakers. This encouraged meet-ups on the water and virtual connections, where interested buyers could experience the kayaks' durability firsthand or ask questions by email or phone. The community flourished, with engaged customers eager to share their Oru experiences, building trust and authority for Oru Kayak.
In the end, Oru nailed it by creating a shopping experience that feels personal and real. Potential buyers got their questions answered by people who actually use the kayaks, and those Oru enthusiasts loved sharing their passion. It was a win-win—customers felt confident in their purchases, and Oru strengthened their community.
With Moast, Oru Kayak has:
