Did you know that since the start of the COVID-19, 1 in 4 people prefer to shop online? There are approximately 7.9 million online retailers across the world trying to thrive in this digital era. Therefore, it's important to make your brand stand out. 

You may think that selling products online is a mountain you can’t climb. However, you don’t have to feel overwhelmed or discouraged. In this article, we’re going to talk about 3 easy ways to be successful at selling products online.

1) Build a Network of Reviews

One of the easiest ways to build the credibility of your business is by building a network of reviews. If you’re a new brand with little presence, then you NEED to work on building your business credibility. This will draw positive attention to your brand and encourage more consumers to buy from you.

Research shows that more than 85% of consumers check product or service reviews before making a purchase. Building a stream of positive reviews is certainly important for selling products online. This will impress your potential customers and increase the odds that they will make a purchase. Focus on getting great reviews across different platforms such as:

• Google My Business
• Facebook
• Trustpilot

2) Get Your Products in Front of Your Customers

Selling products online can certainly be tough. Some brands assume that customers will be willing to add a product to the cart and checkout without seeing the product in person beforehand. This assumption can lead to a significant loss of potential consumers. Forget about those ship now, pay later apps or schemes. Those will only increase your returns and overhead costs. 

Instead, try a platform like Moast to add a social retailing touchpoint to your distribution strategy. Moast allows you to leverage the network of your best customers to become “Hosts” and hold product meetup with your shoppers in their local communities. This allows your brand to offer in-person product experiences to your potential customers. When a potential customer has an in-person touch and feel the experience with your product, they are more likely to purchase. In addition, by providing this product experience for your customers, you reduce your rate of returns.

3) Email, Email, And More Email

Email should be your most effective channel for selling products online. Here, you’ll find your warmest audience and people already familiar with your brand. To build an effective email marketing strategy, focus on these items:

Segmentation

Group your audience into different categories based on their demographics or behaviour (eg. location, language, engagement on-site, interest, last purchase, date of subscription, etc.). Segmentation is important in email marketing as it enables you to filter out the people who are more likely to buy from you and those who are less likely to buy from you. 

Automation

Automated emails can help you send personalized and real-time messages to your subscribers. Strengthen customer relations and loyalty without the tedious task of manual follow-ups. Be sure to put these automations in place in your email strategies:

• email retargeting series
• abandon cart series
• welcome series
• promotional series

Consistency

Your email frequency should be consistent both in delivery as well as content. Make sure you’re sending emails regularly (whatever the interval is) and make sure the content fits with the tone and feel of the rest of your brand (colors, design, copy, direction, etc.). Start organizing your emails and make sure to send them on time, just when your customers or subscribers expect it.

Conclusion

Investing your time, efforts, and money to build a digital business can be both exciting and overwhelming. Give yourself time to focus on things that work for your business so you can provide quality products and customer service. Let go of old trial and error strategies and get focused with these 3 Ultimate Steps for easily Selling Products Online.