Why customer content is key to growing your Shopify store
Turn your customers into the heroes of your brand story. Here's why putting them front and center is your brand's best-kept secret for success.
Selling online isn’t easy when you're swimming in a sea of competitors. With so many options available, shoppers often struggle with decision-making. That's where trust and social proof come into play, helping you rise above the noise. To make a real impact, you need to connect with your shoppers on a personal level, making them feel valued and part of your brand family. Creating that connection not only sets you apart but also builds customer loyalty, turning them into enthusiastic advocates for your brand.
Today’s Biggest E-Commerce Challenges
Low conversion rates
The average e-commerce conversion rate is currently around between 1.72% and 3%. The lowest global average ever recorded.
Returns are high
The return rate for online purchases stands at 16.5%, indicating dissatisfaction or mismatched expectations between consumers and the products they purchase online.
Low trust in reviews
Though 89% of consumers check reviews before a purchase, 68% don’t trust a high review rating unless there a lot of reviews.
Minimal brand engagement
The average session length for online shopping being around 5 minutes, brands need to craft captivating experiences that not only retain attention but also foster a deeper connection with their audience.
Lack of customer loyalty
Price and convenience are the most influential factors behind a purchasing decision. Gone are the days of unfeathered customer loyalty.
With e-commerce conversion rates averaging around 1.72% and high return rates at 16.5%, building trust and creating engaging customer experiences are critical for business success.
Enter: Interactive Customer Content
Interactive customer content is the secret weapon for e-commerce brands looking to solve today's problems. By implementing conversational customer profiles, you can not only showcase authentic content and testimonials, but you can create a unique shopping experience where customers ask questions and chat with each other, building trust and driving sales.
It's all about fostering a sense of community where shoppers feel a sense of belonging and can identify with your brand. Tapping into your loyal customer-base can also help shoppers make smarter decisions, which means fewer returns and happier customers. It's a personalized, engaging journey that keeps them coming back for more.
High-performing UGC widgets
Don’t just take our word for it
See how leading e-commerce brands are already using Moast to turn user-generated content into sales by collecting text, photo, and video content from their best customers.
A quick and automated process
Collect more content than ever before with our fully automated collection process.
Get started freeSet up your campaign
Automatically send out emails to past and future customers asking to create profiles. Offer gift cards as incentives (optional).
Collect customer profiles
Review and approve customer profiles from your dashboard. Approved profiles are segmented by product and automatically added to your widgets.
Pick your widgets
Browse our widget library, from our map to carousel widget, choose how to display your customers profiles on your site.
Convert more customers
With our shoppable widgets, products can be added directly to cart for faster checkouts. View conversion data from your dashboard.
“Switching to Moast was a game-changer for our online store. The customizable widgets and user-friendly interface made it easy to showcase our customer stories, which really resonated with our shoppers. It's not just a tool, it's a part of our brand's success story!”
“Almost every customer that purchases mentions this experience. They go 'wow, seeing customers identify themselves with Beachman and willing to help answer my questions - that sold me.' It's such an amazing piece of social proof.”
