Product Details: Add to Cart Directly From Widgets

Enhance shopping with Moast's widget: product info, images, and variants all in one place.

The Moast Team

September 8, 2024

We’re constantly looking for ways to streamline the shopping experience and help brands drive more conversions. With our latest update, we've made shopping through the Moast widget even smoother for your shoppers by giving them all the information they need, right where they need it.

The Problem: Too Many Clicks, Too Much Time

One of the common pain points for online shoppers is the endless clicking and navigating between pages to find the product information they need. Whether it's looking for product details, checking out variants, or simply making a purchase decision, every extra click can increase the chance of cart abandonment. We knew there had to be a better way to keep customers engaged without pulling them away from the content that’s already captivating them.

The Solution: A More Seamless Shopping Experience

Now, when shoppers browse customer profiles through the Moast widget, they can learn more about the products featured in each profile without ever leaving the page. No need to navigate through multiple product pages—everything they need is right there, neatly displayed on the profile page itself. 

Here’s how it works:

- Product Images: Each profile now showcases the related product images through swiping up on customer profiles, making it easy for shoppers to see exactly what’s being highlighted without having to dig through your product catalog.

- Product Descriptions: Detailed descriptions are right there alongside the product images. This means customers can quickly understand the key features and benefits of the product without needing to open additional tabs or pages.

- Variant Options: Shoppers can also view product variants—like sizes, colors, or styles—on the profile page itself. This removes the need for back-and-forth navigation and gives them the information they need to make faster purchasing decisions.

Why This Matters

This update doesn’t just make your profiles more interactive—it makes them more shoppable. By keeping customers on a single page and providing all the details they need in one place, we’re reducing friction in the buying journey. Fewer clicks mean less time spent searching, which leads to quicker sales and happier customers.

The Impact: Faster Conversions, Better Customer Satisfaction

By giving shoppers the ability to explore product details directly from profiles, you're speeding up the path to conversion. With everything in one place, customers can make informed decisions faster, and they’re more likely to complete a purchase in one seamless interaction.

The result? A more efficient shopping experience that benefits both your customers and your business:

- Increased Conversion Rates: Reducing the number of steps between discovery and purchase decreases the chances of cart abandonment.

- Higher Customer Satisfaction: Customers appreciate a smooth, hassle-free experience. They’ll be more likely to return for future purchases if they feel like shopping is quick and easy.

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