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Welcome to the Moast newsletter. We spend the week collecting news, trends, and other content that we think would be interesting to e-commerce founders and CMOs. Our goal is to provide value without sounding like a promo for our app. Helpful wether you use Moast or not.
The iPod is making a comeback! Young buyers are hunting down refurbishediPods as a retro alternative to smartphones.
Wouldn't you love to get your hands on one of these beautiful, nostalgic pieces of tech from the early 2000's!?
Busy week in the world of DTC / e-commerce. Here's what caught our attention 👇
1/ DTC Headlines
Victoria’s Secret ended Adore Me’s subscription service after strategic review
→ The company shut down the membership program as part of a broader brand reset.
→ Adore Me’s DailyLook styling service is also under review as leadership rethinks strategy.
→ Victoria’s Secret is shifting focus toward core retail growth and profitability.
Read more on VS's new priorities
Meta tested an AI shopping research tool to compete with ChatGPT and Gemini
→ The tool helps users research products, compare options, and discover items across the web.
→ Meta is exploring ways to blend AI assistants with shopping discovery across its apps.
→ The move signals growing competition among AI platforms to become the starting point for shopping research.
Meta took legal action against scammers running deceptive ads on its platforms
→ The company filed lawsuits against individuals promoting investment scams on Facebook and Instagram.
→ Meta says scammers used fake celebrity endorsements and misleading financial ads.
→The legal push is part of a broader effort to crack down on fraudulent advertisers.
WhatsApp rolled out promoted channels and Status ads worldwide
→ Businesses can now pay to promote their Channels to reach new followers.
→ Ads are also coming to Status, WhatsApp’s version of Instagram Stories.
→ Meta says the new placements will help brands reach WhatsApp’s billions of users.
Liquid Death created an “eternal playlist” on Spotify to outlive its listeners
→ The brand launched a playlist designed to keep playing long after listeners die.
→ Fans can submit songs tied to memories they want to live on forever.
→ The campaign turns Spotify into a storytelling platform for Liquid Death’s brand.
AI startup Icon spent $12 million on the domain icon.com and then went bankrupt
→ Icon develops AI tools aimed at helping companies research, design, and launch products faster.
→ The company paid $12 million for the premium domain icon.com to anchor its brand online.
→ Despite the splashy purchase, the startup later filed for bankruptcy after struggling to sustain growth.
2/ Shopify
Shopify added shipping options directly inside Quick Sale
→ Merchants can now select and charge shipping during Quick Sale transactions.
→ The update helps businesses complete sales faster without leaving the Quick Sale screen.
→ It makes Quick Sale more useful for in-person and on-the-go orders.
Learn more about this latest feature
3/ What We Found Interesting
ChatGPT traffic showed higher conversion rates than non-branded Google search
→ New analysis found AI referral traffic often converts better than traditional search visits.
→ Visitors arriving from ChatGPT tend to be deeper in the buying journey.
→ The shift suggests AI assistants could become a new high-intent discovery channel for brands.
Dive deeper into the quality of ChatGPT traffic in ecomm
4/ What We Found Helpful
Our guide on how Shopify brands can measure shoppable video ROI
→ The guide breaks down how video views, engagement, and conversions contribute to revenue.
→ Brands can estimate impact by comparing conversion lift from pages that include shoppable video.
→ An ROI calculator helps merchants project sales gains from adding video to product pages.
Check out how to calculate the ROI of shoppable videos
Olipop’s landing page showed how to convert cold Facebook ad traffic
→ A sensory product video and simple headline instantly frame Olipop as “a new kind of soda.”
→ Hover-to-buy product cards, ratings, and sold-out tags add social proof and remove friction.
→Email capture, subscription perks, and press logos quickly close the trust gap for new visitors.
Check out Nick Theriot’s breakdown on X
Related content
Turn your social content into a revenue channel
Turn your TikToks and Reels into shoppable videos and boost conversions by 3.5x.
