Beauty & Skincare

Shoppable Video for Beauty & Skincare Brands on Shopify

Show real results on real skin. Demonstrate application. Build trust with authentic customer video — and convert more shoppers without increasing ad spend.

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Why beauty and skincare brands need shoppable video on their product pages

Beauty and skincare shoppers have one question above all others: will this work on me? Static product photography can show a bottle, a texture swatch, a model with perfect skin. It cannot show how a serum absorbs on real skin, how a foundation looks across different tones, or the genuine before-and-after a real customer experienced over four weeks. That gap — between what photography can communicate and what a shopper needs to feel confident buying — is where returns happen and where conversion rates plateau. Shoppable video closes it.

Beauty is also the category most dominated by social video. TikTok and Instagram are where beauty trends are born, where products go viral, and where customers make purchase decisions. The brands winning in beauty ecommerce right now are the ones bringing that social proof directly onto their product pages — not hoping shoppers will search for it themselves.

17%

Average conversion rate lift with shoppable video on PDPs

$26K

Monthly revenue increase (Dame)

$0.16

Revenue per visitor lift without extra ad spend (Dame)

How beauty and skincare brands use shoppable video on Shopify

The most effective beauty brands use shoppable video across four core use cases — each addressing a different question shoppers have before buying.

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Before-and-after results on PDPs

Real customer transformation videos placed directly on product pages above the reviews section. This is the most powerful content type for skincare — showing actual results on actual skin rather than retouched model photography. Place with a product tag so shoppers can add to cart directly from the video.

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Application tutorials and how-tos

Step-by-step videos showing how to apply a product correctly — the right amount, the right technique, the right order in a routine. For skincare especially, how you use a product is often as important as what's in it. Tutorial video placed near the add-to-cart button removes one of the most common barriers to purchase.

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Creator and influencer content

TikTok and Instagram Reels from beauty creators featuring your products are the most social-proof-dense content available. Import creator content directly by pasting a URL — it appears in your library in seconds, ready to tag with products and place on the relevant PDP. Shoppers trust creators. That content deserves to be where buying decisions happen.

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Ingredient and brand story content

For natural, organic, and wellness-positioned beauty brands, short videos explaining key ingredients, sourcing stories, and the brand philosophy can significantly reduce purchase hesitation among conscious consumers. Fushi Wellbeing uses this format to help shoppers connect with the natural ingredients in their products before committing to a purchase.

Beauty and wellness brands using Moast shoppable video on Shopify

Real brands, real results — from the content they already had.

Dame

How Dame added $26K in monthly revenue by moving social video to their PDPs

Dame is a sexual wellness brand known for clean design, strong messaging, and high-quality content across Instagram and TikTok. The problem: that content stayed on social. When shoppers landed on a product page — where buying decisions happen — they saw static images and written descriptions. Dame used Moast to import their existing social video directly onto their PDPs as shoppable carousels. No additional ad spend. No new content. Just better use of what they already had.

$26,000 increase in monthly revenue 17% lift in conversion rate $0.16 revenue per visitor increase

Read the full story →

🌿 Fushi Wellbeing

Fushi Wellbeing

How Fushi Wellbeing used shoppable video to bring natural wellness products to life

Fushi Wellbeing creates powerful natural products that nourish the body and mind. Their challenge: static reviews felt flat and failed to capture the real-life benefits of their natural ingredients. They used Moast to feature customer stories, how-to application videos, and before-and-after transformations directly on their site. The shoppable video experience helped shoppers connect with products through authentic content — seeing real people using and benefiting from Fushi's products in their daily routines.

Customer stories and how-to videos on PDPs Before-and-after transformations showcased More confident shoppers, fewer hesitation-driven bounces

Read the full story →

What merchants say about Moast

★★★★★

"Being able to easily add videos directly to our PDPs has completely transformed how customers experience our products. We've seen a clear increase in conversion rate since implementing Moast."

Dame Team Dame — Wellness Brand

★★★★★

"Moast hit all the checkboxes for our requirements. Very simple to setup and get up and running. We quickly setup Moast on the free tier to see how it would look on our site and then changing to pro was a no brainer."

Miranda Jones Founder, Galanter & Jones

How to add shoppable video to your beauty brand's Shopify store

Most beauty brands are live with shoppable video in under 30 minutes, using content they already have on social.

Install Moast from the Shopify App Store

Free to install, no code required. Moast is Built for Shopify — installs in one click, integrates natively with any theme. The free plan includes unlimited views and unlimited uploads.

Import your TikTok and Instagram beauty content

Paste the URL of any TikTok or Instagram Reel to import it instantly. Import by profile mention to pull in creator and customer posts that have tagged your brand — even ones you may have missed. No downloading, no re-uploading.

Tag products and place widgets on your product pages

Add product tags inside each video so shoppers can click through to buy. Add a Moast widget above your reviews section on your top product pages using Shopify's theme editor — no code required. Before-and-after videos and tutorials go here. That's it — your PDPs now have shoppable video.

Collect customer video reviews with Moast Collect

Add the Moast Collect widget to your store and let customers submit video testimonials and results photos directly. Offer a discount in exchange for a video review — beauty customers respond extremely well to this incentive — and your library of authentic, diverse results content builds over time automatically.

Built exclusively for Shopify beauty brands

Moast holds the Built for Shopify badge — the highest recognition a Shopify app can earn. Faster setup, no theme conflicts, and a lightweight footprint that keeps your store fast on mobile.

Built for Shopify — Moast Meets Shopify's strict standards for speed, reliability, UX, and native integration. Moast's total page load is just 0.85MB — your beauty store stays fast and conversion-optimised even with video on every product page.

Install free →

Why beauty brands choose Moast over other shoppable video apps

For beauty brands, TikTok and Instagram import is non-negotiable — that's where your best content lives. Unlimited views matter when a tutorial goes viral. And page speed matters when mobile shoppers are browsing while watching beauty content.

Moast Most alternatives

Free plan views Unlimited 100–1,000 / month

First paid plan $15/month flat $29–$99/month + overages

TikTok & Instagram import Yes — paste a URL Varies by app

Import by brand mention Yes — find creator UGC Limited or not available

Built for Shopify Certified ✓ Most are not certified

Customer video collection Moast Collect included Not available

Social Sync (auto-import) Every 24 hours Limited or not available

Page load impact 0.85MB total Up to 2.43MB+

Frequently asked questions

How does shoppable video help beauty and skincare brands on Shopify?

Shoppable video helps beauty and skincare brands show real results and demonstrate application techniques — something static product photography cannot replicate. Shoppers want to see how products look on real skin, how they apply, and what results real customers have experienced. Dame added Moast shoppable video to their product pages and saw a $26,000 increase in monthly revenue and a 17% lift in conversion rate — without any increase in ad spend.

What type of video works best for beauty and skincare brands on Shopify?

For beauty and skincare brands, the highest-converting video types are before-and-after transformations, application tutorials, real customer reviews showing results on diverse skin tones and types, and creator content from beauty influencers. Video that shows real skin — not studio-retouched models — builds significantly more trust and converts better on product pages.

How do skincare brands show before-and-after results with shoppable video on Shopify?

Skincare brands use Moast to place customer before-and-after video directly on product pages with shoppable product tags. These videos can be imported from TikTok and Instagram by pasting a URL, collected directly from customers using Moast Collect, or uploaded as files. Placed above the reviews section, before-and-after content catches shoppers at exactly the moment they're looking for evidence that the product works.

Can shoppable video increase conversion rates for beauty brands?

Yes. Moast merchants in the beauty and wellness category see an average 17% lift in conversion rate after adding shoppable video to their product pages. Dame added existing social video to their product pages using Moast and saw a $26,000 increase in monthly revenue and a $0.16 lift in revenue per visitor — without any increase in traffic or ad spend.

How do beauty brands collect customer video reviews for their Shopify store?

Beauty brands use three main sources: importing existing TikToks and Instagram Reels by URL (including creator posts that have tagged your brand), collecting customer-submitted review videos through Moast Collect, and using Social Sync to automatically import new social content every 24 hours. Offering a discount in exchange for a video review significantly increases submission rates — beauty customers are highly receptive to this incentive.

What is the best placement for shoppable video on a beauty product page?

For beauty and skincare brands, the highest-converting placement is a stories-style widget or video carousel placed directly above the reviews section on product pages — where shoppers look for real-world results before buying. A secondary placement near the add-to-cart button showing a quick application tutorial is also highly effective, particularly for skincare products where the application technique affects perceived results.

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