Cradlewise creates smart, sleep-supportive cribs that are all about making life easier for parents. Their cribs automatically adapt to soothe babies, helping everyone sleep a little better. Cradlewise’s mission is to bring the best in tech and design to parents, giving them a hand where it’s needed most—at bedtime. But they knew showing these benefits in real homes was key to building trust and connecting with new parents on a deeper level.
Cradlewise knew that buying a smart crib is a big decision for new parents, so building trust was essential. They wanted potential customers to hear from real parents about their experiences and feel confident about the crib's value and benefits. Beyond just testimonials, they aimed to create a supportive community where parents could connect, share stories, and offer tips on using the crib, helping new customers feel more informed and connected to other families who love their Cradlewise.
To help parents understand the full benefits of Cradlewise, they used Moast to collect real-life content from existing Cradlewise families, showcasing how they integrate the crib into their nurseries. These genuine stories offer new parents insight into the crib’s features in action. Interactive profiles allow current customersto share tips and answer questions, helping interested parents directly connect with experienced Cradlewise users. Through the Moast map widget, shoppers can even find Cradlewise users nearby for meet-ups or virtual Q&As, adding a personal touch to their shopping experience.
To help parents experience the crib firsthand, Cradlewise launched the “Nextdoor Nursery” program. This initiative, powered by Moast, connects potential customers with nearby Cradlewise families, allowing them to hear real experiences and insights. This way, parents can make informed decisions about whether Cradlewise is the right fit for them.
The results from the Nextdoor Nursery program speak volumes. Cradlewise discovered that visitors to the Nextdoor Nursery landing page had a 17% higher conversion rate compared to those who only scrolled down 75% of the standard product page, which does not include the Moast map widget.
This shows that even without potential customers interacting with Cradlewise parents, showcasing Cradlewise families along with their content and stories on the map significantly boosts potential buyers' confidence, leading to higher conversions and a stronger connection with the brand.
With Moast, Cradlewise has:
