DAVIDsTEA (CVE: DTEA) is all about bringing high-quality loose-leaf teas to customers in fun, seasonal varieties. They focus on building a vibrant community of tea lovers who are as passionate about the experience as they are about the product. DAVIDsTEA has become a go-to for those who enjoy experimenting with flavors and enjoy a unique tea-drinking experience.
DAVIDsTEA wanted to make their website more engaging by integrating video content, particularly influencer-created TikToks and Reels. They put a lot of effort into producing high-quality content for social media but felt that it should also live on their website. Their challenge was to make the shopping experience more interactive and dynamic, showcasing the right teas at the right time of year.
DAVIDsTEA used Moast to bring their best content to their website, showcasing influencer videos, TikToks, and Reels directly on product pages. With Moast’s custom media feeds, they easily highlighted seasonal recipes and specific teas in a way that felt relevant to shoppers. This kept visitors engaged, increased the time spent on their site, and led to more impulse purchases. Moast’s shoppable video feature made it simple for them to give customers a more engaging, enjoyable shopping experience.
Since adding Moast, DAVIDsTEA has seen over 500,000 views on their shoppable videos. That means half a million people have watched their TikToks and Reels right on their site — not just on social. They added the Moast carousel as the second section on their homepage, so it grabs attention as soon as someone lands.
