Transformer Table is famous for its multifunctional furniture that adapts to different spaces. Their signature tables can expand from a small size to fit large gatherings, providing a sleek solution for modern homes. Known for quality materials and durability, their designs are perfect for anyone needing versatile, stylish furniture that evolves with their lifestyle. This focus on adaptability has helped the brand thrive, generating over $100 million in annual sales by catering to customers looking for space-saving, long-lasting products.
With only a virtual showroom, Transformer Table faced the challenge of helping customers visualize how their unique folding furniture would work in different home setups. They knew that just by seeing the furniture in action, in real spaces, would be way more inspiring than polished influencer content. Their big challenge was recreating that showroom experience online—giving people that same feeling of inspiration when stepping into a showroom, but with the ease of exploring it through real homes all over the world.
Transformer Table started by targeting their best customers with email campaigns, offering rewards for signing up as ambassadors. Through Moast, these customers turned their homes into real-life showrooms, sharing how they used the furniture in their everyday spaces. This content became a source of inspiration for new buyers, showing just how versatile Transformer Table products could be. The best part? All of this happens on an interactive map where shoppers can browse locations, ask questions, and even schedule meet-ups to see the furniture in person—bringing that showroom experience to life online.
Transformer Table's approach with Moast has led to impressive outcomes, turning their customers into engaged brand ambassadors. By featuring the Moast widget on their homepage, reviews page, and product pages, they’ve created multiple touchpoints for shoppers to see real-life examples of their furniture in action.
With Moast, Transformer Table has:
