Vibe Kayaks Builds an 80+ Member Community with Moast

November 11, 2024
3 min read

Vibe Kayaks is a community-driven brand that’s all about making outdoor adventure accessible and fun. They build solid, affordable kayaks that are made for everything from fishing to exploring new waters. But for them, it’s not just about selling kayaks—they’re all about the community. Vibe brings people together who love being out there exploring, and they’re always looking for ways to make that community stronger and more connected.

Problem

For Vibe Kayaks, plain text reviews and a few basic photos didn’t capture the full experience. They needed a way to bring the thrill of kayaking to life, showing the real moments and stories of their customers. By collecting more photos and videos from real users, Vibe aimed to share genuine adventures, knowing nothing sells better than seeing it firsthand.

Solution

Vibe Kayaks turned to Moast to help build a true community of customers. Through Moast, Vibe collected photos, videos, and stories directly from their users, capturing the real adventures they’d been missing. This content, now showcased on their homepage and product pages, gives new shoppers a genuine look at what it’s like to own a Vibe kayak.

Shoppers can now explore this content, read in-depth customer stories, and even connect directly with current Vibe owners to ask questions. This lets potential buyers experience the brand through the eyes of real users, creating a more personal and engaging shopping experience.

“Moast has been a game-changer for our community. It’s helped us gather incredible stories, photos, and videos from our customers, bringing their real experiences to life.”

Candice Wu
Product Manager, Sisyphus

Results

In the end, Vibe Kayaks transformed their shopping experience by making it personal, real, and community-driven. Potential buyers can now explore genuine stories and connect with current Vibe owners, building trust and excitement for their own adventures. This authentic approach created a strong, thriving community known as the Vibe Tribe, creating an immersive experience that goes beyond basic reviews.

With Moast, Vibe has:

  • Over 80 customers sharing their stories and experiences
  • 230+ pieces of content collected from customers
  • Dynamic content now on their homepage and product pages
  • 10,000+ content views per month, connecting with thousands of potential buyers
Kevin Ross
Marketing @ Moast

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