Asking customers to make videos is easy. Getting good ones consistently is not. Here's why it usually falls apart.
No direction
Customers don't know what to film or what to say, so they don't bother.
Poor quality
What comes in is unusable. Bad lighting, wrong angle, low resolution.
No system
Content arrives randomly via email or DMs instead of a consistent pipeline.
Nothing gets used
Videos sit in folders and never make it to the store where they'd actually convert.
Learn how American Candy Store collects customer videos with Moast
"Moast made it super easy to collect and show off our customers’ videos. The set up was super easy, and so far the results have been great." — American Candy Store
We work with your team to define what videos to collect, who to target, what incentive to offer, and where the content will live.
We build everything
Campaign brief, creator guidelines, a branded collection landing page, and professionally written email campaigns. All done for you.
Campaign goes live
Email goes out to your customers. They click through, film, and submit directly via the Collect widget. Videos appear in your dashboard instantly.
We review, you approve
We filter submissions, request revisions when needed, and only pass through content that's ready to publish. You get a final sign-off before anything goes live.
Live on your store
Approved videos are published to your store as shoppable videos. We handle the integration. Then the cycle repeats, automatically.
Not just "a video"
We guide customers to create specific formats that convert at different stages of the buying journey.
Problem-led
Customer describes their frustration before finding your product. Powerful for top-of-funnel.
Objection handling
Directly addresses buying hesitations — price, fit, durability. Kills the "but what if" moment.
How-to / explainer
Shows exactly how the product works in a real-life scenario. Great for PDPs.
Testimonial
Classic social proof. A real customer, on camera, saying why they love it.
Unboxing
Captures first impression and packaging experience. Sets expectations and builds excitement.
One video. Every channel.
PDPs, homepage feeds, paid ads, email, social. Each video is reusable across your entire marketing stack.
Shopify Flow
Your content program runs itself
Connect Moast to Shopify Flow and let simple automations keep your team organized.
Get notified instantly when a customer submits new video content.
Automatically tag customers, send thank-you emails, or trigger rewards once content is approved.
Send discount codes or follow-ups to encourage customers to submit more videos.