How to Embed Shoppable Videos in Emails (Klaviyo Integration)

Moast integrates with Klaviyo so you can use your video embeds directly inside your email campaigns without copying and pasting code.
​

Once connected, your email embeds are available in Klaviyo as universal content blocks, ready to drop into any email.

Step 1: Create a Klaviyo API Key

To connect Klaviyo, you first need to generate an API key.

In Klaviyo:

1. Go to Settings

2. Click API keys

3. Click Create Private API Key

4. Select Custom Key

⚠️ Make sure the following permission is enabled:

• Templates → Full Access

Then click Create and copy your API key.

Step 2: Connect Klaviyo in Moast

In Moast:

1. Go to Settings > Integrations

2. Select Klaviyo

3. Paste your API key

4. Save

What happens when the integration is on

Once connected:

• Every email embed you create in Moast is automatically sent to Klaviyo

• It appears under Universal Content in Klaviyo

• You can insert it into emails without using HTML

This means you can manage everything from Moast and use it instantly in Klaviyo.

How to use your embeds in Klaviyo

In Klaviyo:

1. Open your email campaign or flow

2. Add a Universal Content block

3. Select your Moast email embed

That’s it, your video preview will appear in the email.

Creating your email embed

Step 1: Create an Email Embed

Go to Email embeds in your Moast dashboard

• Click Add email embed

• Select the video you want to use

You can also create an email embed directly from your Media Library by opening a video and clicking “Email embed” at the top.

Step 2: Customize the Embed

You can customize how your embed looks:

• Name – for internal use

• Video Link (Optional) – Clicking the video opens this page. Leave it blank and the video won't be clickable.
  ​

  If you want to link to the video on your site :

  • Open the video on your site

  • Click the share icon (if you have the share icon available)

  • Copy the video link

  • Paste it into this field.

  This lets you link directly to a specific video, as long as it’s available on your site.

  

• Preview duration – how long the preview plays

• Aspect ratio – vertical or other formats

• Width – size of the embed in your email

• Rounding – corner style

• Show play icon – toggle play button on/off

Once you're ready, click Generate.

Add your embed to Klaviyo

Once your Klaviyo integration is connected, you can send your embed directly to Klaviyo.

• Go to Email embeds

• Find the embed you want to use

• Turn on the toggle under “In Klaviyo”

This will automatically make the embed available in Klaviyo under Universal Content, so you can insert it into your emails without copying any code.

Rename an email embed

You can change the name of an existing email embed without creating a new one or changing the video.

1. Go to Email embeds in your Moast dashboard.

2. Find the embed you want to rename and click the Pencil icon.

3. Enter a new name in the Rename email embed modal and click Save.